Queensland, Australia, 27th July, 2026 – Terragen has announced the appointment of respected agribusiness and agronomy leader Maree Crawford as Manager, Innovation and Adoption, strengthening the company’s national capability as interest in biological solutions continues to grow across Australian agriculture.
Maree joins Terragen with extensive experience across agronomy, fertiliser innovation, crop and livestock production, and the commercial adoption of emerging agricultural technologies.
In the newly created role, Maree will work with producers, advisers, retailers and industry partners to help translate Terragen’s microbial science and product development into practical, on-farm application.
Her appointment also marks an important milestone for Terragen’s national growth, with Maree becoming the company’s first dedicated on-ground representative in Queensland. Terragen’s team now spans every state of Australia.
Terragen Chief Executive Officer Richard Norton said Maree’s appointment reflects the company’s focus on supporting producers with evidence-led biological products that can be integrated into real farming systems.
“Biological products are attracting increasing interest across agriculture, but adoption depends on trust, evidence and practical fit,” Mr Norton said.
“Maree brings a rare combination of technical knowledge, commercial understanding and on-farm credibility. She understands the pressure producers and advisers are under, and she knows how to help turn innovation into something that can be used confidently in the paddock.”
A highly regarded figure in Australian agriculture, Maree has built a strong reputation for helping growers and advisers assess new technologies through a practical, science-based lens.
Her experience spans grains, horticulture and livestock systems, with previous leadership roles across agronomy, product innovation and sustainable farming systems. She has worked closely with research and development organisations, agronomists, producers and commercial partners to support the adoption of new chemistries, cultivars, biological products and agronomic practices.
Maree has also played an active role in industry leadership, including as Chair of the Australian Summer Grains Conference and as a Trustee on the Board of the Queensland Crop Research Centre at Tosari on the Darling Downs.
Maree said the opportunity to join Terragen comes at an important time for Australian agriculture.
“Producers are looking for tools that can help them improve productivity, manage input pressures and build more resilient farming systems,” Ms Crawford said.
“The opportunity with biologicals is significant, but it has to be grounded in evidence and practical application. That is what attracted me to Terragen.
“This role is about working closely with producers, advisers and industry partners to understand where biological products fit, how they can be used effectively, and how microbial science can support real outcomes on farm.”
Terragen develops biological products for agricultural applications using naturally occurring live microbial strains to support animal wellbeing, soil quality and plant growth.
The company’s product portfolio includes Great Land Plus®, a liquid plant biostimulant used in cropping and pasture systems, and Terragen Probiotic for Ruminants, a dry-form probiotic developed to support gastrointestinal health and productivity in beef and dairy cattle, calves and sheep.
Mr Norton said Maree’s appointment will support Terragen’s continued investment in commercialisation, education and grower engagement.
“Our role is not just to develop biological products,” Mr Norton said.
“It is to help producers and advisers understand how these products work, where they fit, and what the data shows under specific farming conditions. Maree will play an important role in that process.”
Terragen welcomes Maree Crawford to the team and looks forward to the expertise, leadership and industry insight she will bring to the company’s continued work in agricultural biologicals.
